切换风格

Snow

836

主题

852

帖子

1万

积分

亿洋管理员

Rank: 9Rank: 9Rank: 9

积分
14234
QQ
美工们!教你轻松搞定电商服装详情页![复制链接]
发表于 2020-4-13 20:40:00 | 显示全部楼层 |阅读模式



321be4282323f877f5e904d093bd1d52.jpg
服装类商品详情页是将产品属性、产品功能、外观与细节、设计风格与时尚元素、关联推荐、物流与售后等相关信息相结合的一种图文表达,其设计宗旨就是通过商品的文字描述和图片展示使消费者产生购买意向和行为。


7e2b4635ea8a253baaf505dafe5f32a3.jpg


详情页的设计质量在很大程度上决定了商品的转化率,要使其有足够强大的竞争力和创新方式,了解服装品牌与消费者之间的内涵关系,为促成消费行为作引导, 避免客户做多样化选择和学习,降低消费者的决策成本。
5fa058047dbaf89cd886810973208623.jpg

aa58e4391d3b2d8953d60237c594165d.jpg



9d46c6fde7cae9508215ddb214ac7f9f.gif
在设计一个商品详情页,需要按以下几个方面来构建详情页逻辑结构。

51516058f2503e0ecabfcfc62e8d31ec.jpg
①服装商品的展示信息。包括服装信息描述,图文的排版、展示的效果、阅读的舒适性等方面, 能够让消费者全方位了解服装商品的尺寸、材质、细节、配饰、风格等基本属性。

bbcc11168cb5b7dd0a6d4b76c9ca33e2.jpg

②服装商品视觉营销。向消费者展示商品的特征和搭配,包括页面场景、色彩搭配、关联推荐,传达服装品牌的整体印象和布局风格。

c07f29e9786933f499a2f54cac4e85d2.jpg
③人机交互设计。消费者在浏览详情页时, 对感兴趣的商品可以便捷地收藏、分享,比价、查找相似、加入购物车和直接购买,并能随意地进行场景互动操作。

1cbaf7073876b2d3b207c601ae264cfb.jpg

优秀的服装详情页设计是集信息构架、用户体验、交互设计于一体,使消费者在购物的时候形成“产品进入视线 - 信息传递到大脑 - 查看关联商品- 产生购买欲望- 形成购买”的流程。

a42bff995ed94c12aa467e137c5862df.jpg


445d4070c1392501bd9841623ebb2ad6.gif
在进入详情页时,第一眼看到的就是详情页的首屏,虽然只在有限的空间内停留短暂的几秒,但对于消费者是否继续浏览后续内容是至关重要的。对于服装类商品来说,不论何种类型的消费群体,在详情页首屏设计上都是基本一致的:

fc98b199dffb5613d4abd00bc8b25fd7.jpg


0fcf513f750e8ddbc06171ce7ee4bf0c.gif
首屏聚焦就是让消费者注意到详情页的第一屏信息。①首先,消费者会对相比其他服装差异性大的信息引起关注。

7a87fe929b2d5592602e6da7e727b66f.jpg

②其次,对该服装的人气、爆款、正品、急速发货等消费者非常在意的信息引起关注。③最后,根据服装的特性,提炼其来自于品牌、外观、功能等方面的突出亮点,以此抓住消费者的眼球。推荐阅读:Banner设计四大基础!

e00ee3c361dd8c5b77021493f1ab0389.jpg


e9a045004c5afa134b043782aed2a4cb.gif
价值塑造就是通过详情页的描述,把商品的各种价值呈现在消费者面前,这个价值包括:产品本身的价值、服务价值、附加价值、形象价值、品牌价值,让消费者觉得购买是值得的。通过这种价值的叠加,来达到提升转化的目的。

c4729c0e9ea6be46fe4fd7890be1a2ae.jpg


a0185b03e81d68954a3d9d633208b440.gif
情境带入原则就是在详情页设计中,尽可能通过情境化设计,把消费者带入到契合需求的消费情境中,让他们的需求迫切起来, 给予一种心理暗示。同时用图文展示的方法把特定的场景表达出来,引起情感共鸣、促进转化。

d83baf9834085a4ad14595d58a018dff.jpg


47e96f322da7a8e137b895276b3d5eae.gif
强化卖点原则就是服装的图文描述中要有一个核心卖点和若干辅助卖点,在描述辅助卖点过程中,不断重复核心卖点,强化消费者的感官,通过差异化、重复性形式使消费者印象深刻,达到强化核心卖点的效果。

c3421ac3a522238d7d10d6082ff32759.jpg

详情页首屏设计把握好以上四个原则,并通过高清图片和适当的宣传语形式展示首屏效果,将服装商品的突出卖点通过情境带入,使消费者感受商品的价值,才能引导消费者阅读商品的关键属性及文案并引导购买。
1f396f11a6a62e3a882105e22633f2e7.jpg



                                
bdb61c6814ba87c6340a4aaa043cd91f.jpg
回复

使用道具 举报

0

主题

1

帖子

4

积分

小美工

Rank: 1

积分
4
发表于 2020-5-4 16:39:20 | 显示全部楼层

Acute unequally purchase azithromycin of: favourable whereas pacemaker.

All upo.uidr.yydesign.vip.yge.gd urethrogram area: immunological atarax 25 mg flonase online cialis doxycycline cheap gyne lotrimin no prescription pharmacy online usa amoxicillin buy sildalis online sildalis prices cialis propecia 5mg canadian zithromax amoxicillin capsules 500mg hypochromic <a href="http://life-sciences-forums.com/product/atarax/">buy atarax onlien</a> <a href="http://takara-ramen.com/flonase/">buy flonase online</a> <a href="http://ahecanada.com/tadalafil-20mg-lowest-price/">buying cialis online</a> <a href="http://healinghorsessanctuary.com/buy-doxycycline-hyclate/">doxycycline for acne</a> <a href="http://websolutionsdone.com/gyne-lotrimin/">gyne lotrimin without a prescription</a> <a href="http://buckeyejeeps.com/canadian-pharmacy-price/">northwest pharmacy canada</a> <a href="http://clotheslineforwomen.com/amoxicillin-500mg-capsules/">sibutramina interacting with amoxil</a> <a href="http://bestpriceonlineusa.com/product/sildalis/">sildalis generic</a> <a href="http://labash2017.com/cialis/">cialis generic</a> <a href="http://djmanly.com/propecia-generic/">propecia generic</a> <a href="http://kullutourism.com/product/zithromax/">buy zithromax</a> <a href="http://healinghorsessanctuary.com/amoxicillin-500mg/">amoxil 500 mg</a> colonization hypothyroid; http://life-sciences-forums.com/product/atarax/ atarax atarax no rx http://takara-ramen.com/flonase/ flonase online http://ahecanada.com/tadalafil-20mg-lowest-price/ cialis online http://healinghorsessanctuary.com/buy-doxycycline-hyclate/ buy doxycycline hyclate http://websolutionsdone.com/gyne-lotrimin/ gyne lotrimin without a prescription http://buckeyejeeps.com/canadian-pharmacy-price/ onlinepharmacy.com http://clotheslineforwomen.com/amoxicillin-500mg-capsules/ alcohol and amoxil http://bestpriceonlineusa.com/product/sildalis/ sildalis generic http://labash2017.com/cialis/ cialis 20mg price at walmart http://djmanly.com/propecia-generic/ propecia generic http://kullutourism.com/product/zithromax/ zithromax in usa http://healinghorsessanctuary.com/amoxicillin-500mg/ amoxicillin 500mg enthesitis; osteosclerosis, interference, physiological.
http://life-sciences-forums.com/product/atarax/
回复

使用道具 举报

0

主题

32

帖子

1260

积分

【永久】亿洋初级VIP

Rank: 5Rank: 5

积分
1260
发表于 2020-5-12 23:56:56 | 显示全部楼层
very good

回复

使用道具 举报

匿名  发表于 2020-7-11 17:09:56
That is the precise weblog for anyone who needs to search out out about this topic. You understand so much its nearly onerous to argue with you (not that I actually would need匟aHa). You undoubtedly put a new spin on a subject thats been written about for years. Great stuff, just great!
nike air max 97
回复

使用道具

匿名  发表于 2020-7-12 22:51:56
I together with my friends appeared to be analyzing the excellent helpful hints found on your web blog while instantly got an awful suspicion I had not expressed respect to the web blog owner for those tips. Those men appeared to be totally happy to study all of them and already have truly been taking advantage of those things. Appreciation for really being quite accommodating and then for obtaining varieties of terrific themes millions of individuals are really desirous to discover. My very own sincere regret for not expressing appreciation to  earlier.
nike max
回复

使用道具

匿名  发表于 2020-7-16 00:52:53
Can I simply say what a aid to find somebody who actually knows what theyre speaking about on the internet. You undoubtedly know the best way to carry an issue to light and make it important. More individuals need to read this and perceive this side of the story. I cant consider youre not more popular since you undoubtedly have the gift.
moncler outlet
回复

使用道具

匿名  发表于 2020-7-16 02:17:35
I not to mention my friends have already been looking through the best secrets and techniques found on the blog and so before long developed a horrible feeling I had not expressed respect to the site owner for those secrets. All the people ended up  stimulated to see all of them and already have actually been having fun with them. We appreciate you being quite accommodating and for pick out these kinds of quality subjects millions of individuals are really eager to know about. Our own honest regret for not expressing gratitude to you earlier.
jordan 12
回复

使用道具

匿名  发表于 2020-7-22 10:34:11
I'm often to running a blog and i actually appreciate your content. The article has actually peaks my interest. I am going to bookmark your web site and maintain checking for new information.
jordan retro
回复

使用道具

匿名  发表于 2020-7-22 21:35:36
I truly wanted to compose a simple note so as to appreciate you for all the stunning tricks you are giving on this site. My considerable internet search has finally been rewarded with high-quality information to exchange with my pals. I would repeat that many of us readers are quite endowed to be in a perfect website with very many wonderful individuals with beneficial advice. I feel extremely blessed to have used your web pages and look forward to plenty of more enjoyable minutes reading here. Thanks once again for all the details.
huarache shoes
回复

使用道具

匿名  发表于 2020-7-25 02:43:03
vesvFB  <a href="http://avhdxrlczcyf.com/">avhdxrlczcyf</a>, zefpizaegkdx, [link=http://uaaggvyayaml.com/]uaaggvyayaml[/link], http://lfgrfxdewlhw.com/
回复

使用道具

您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

QQ|Archiver|手机版|小黑屋|亿洋设计 ( 京ICP备19007949号-2 )

GMT+8, 2021-6-23 15:38 , Processed in 0.070302 second(s), 39 queries .

Powered by Discuz! X3.4

© 2001-2018 Comsenz Inc.

返回顶部