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电商的下一个设计趋势,C4D视频动画了解一下![复制链接]
发表于 2020-4-14 13:59:16 | 显示全部楼层 |阅读模式


随时电商的不断发展,到今天为止,我们反观之前的电商页面,已经有了一个质的飞跃!像做的比较早的一些美工都应该了解,早期的风格大红大紫,喜气盈盈真的是让人看到了中国式审美有多么厉害……


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但是到了今天,从简单的色彩搭配到一场视觉盛宴,不得不感叹发展的迅速,这也说明了一个问题,现在的中国消费者的审美也有了一定的提高,所以视觉在接下来的时间里面一定会是一个重要的环节。
当我们还沉浸在这场视觉盛宴当中的时候,趋势又发生了变化,5G到来了!
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那么简单介绍一下5G吧,毕竟还有些小伙伴们不太了解:张新生解释说,5G是将移动互联网拓展到物联网的重要推动力。之所以能做到这一点,凭借的是5G在技术上的显著提升。
5G具有三大特征:一是大带宽,以往每代通信技术更迭,速率将提升至10倍,而5G比4G的速率提升100倍,达到10G左右,平均每个人将享受大约100M带宽。二是低时延,网络时延将低至20毫秒,可以满足数据的高速传输。三是高可靠,5G将带来无所不达的连接、无所不在的计算和无所不及的智能。

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解释了半天5G,那么5G对于电商来说有什么用呢?相信看完之后你也自然就明白了,速度的提升代表了视频要达到一个最优的选择,在碎片化时间当中,每个人都希望在短时间内获取高效的信息,那么视频就是可以达到这一点,有了抖音,火山,今日头条的短视频出现,大部分人已经习惯了这种方式,那么在电商当中的主图视频就是一个很重要的信息传递方式,官方也早就重点关照这个部分了。
那么我们自己的主图视频是什么样的?到底能不能抓到消费者的点,那就要看效果和创意了,下面先给大家看几个目前主流的C4D动画制作的案例:
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智能手环产品动画:

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九阳电器产品动画:
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上面这些案例图整体的视觉增加了质感和趣味性,让消费者能够第一时间被吸引到,达到很好的视觉效果。区别了目前市面上的很多产品展示的形式,形成差异化,拥有了自己的特点。
未来几年的电商发展趋势一定是动画视频为主,因为互联网上的信息太复杂,想要在短时间内抓住你的消费者,视频的占有率是比较高的发展趋势。图文当然也必不可少,起到说明书的作用,但是主次就有了区别,现在的电商视觉还不够完善,但是方向已经开始往这边走了,如果想在电商行业继续做视觉,并且能活的更好的话,这些技能是必不可少的。
由于发展趋势和消费市场的不断升级,我们只能去适应这个变化,在自己能力基础上做更好的调整才能不被淘汰掉。
好了,这期的分享就要这里了,如果你觉得对你有帮助,请转给更多小伙们,只有整体的大环境都提升了大家才能有更多的机会,所以请分享给更多的电商美工设计师们!

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