切换风格

Snow

851

主题

867

帖子

1万

积分

亿洋管理员

Rank: 9Rank: 9Rank: 9

积分
15678
QQ
电商美工和电商视觉设计师有什么区别?[复制链接]
发表于 2020-4-29 10:28:11 | 显示全部楼层 |阅读模式
                                                                                                   
c3c0327da3d16b5b4579ff2c53f1c148.gif
美工只是个素材的搬运工,东拼西凑,完成工作,算是个搬砖的工人;但是设计师是有自己的思维和想法,他在基本的素质之上又增添了自己的想法合和创意,更加的注重视觉传达!
c84effd384efea5f91df4f1cc396448f.jpg
关于视觉传达,我只说一点,那就是视觉传达的精准性和适用性,视觉传达设计作为一门学科传到我国已经很多年了。
不管从事艺术也好摄影也好美术也好,从来都是把传达作为目的,利用不同的媒介和载体,告诉别人你的意图。
那么,说的就有点像广告学了。我不是专门的老师,我不想去严谨的组织一堆屁话来炫耀和显摆我的专业性了。
fd571c88483d61588046b72ca73f3279.jpg
在淘宝和各种电子商务的世界里,卖东西就是卖图和卖文字,这个图片的精准传达,将会具备怎样的特性,去打动顾客的购买欲望,你做的图和文字是否把你卖的东西的功能也好所有想要表达的东西传达出来了呢。那么这个过程就是视觉传达的一个过程,同时也是信息的传递。
举例:前几天有家卖天价巧克力的,真正会买的,有几人,中国从不缺看热闹的。

25c1df872f79c42d08d2a4e63ce89121.jpg

接着说一下关于网店页面的用户体验:用户体验性是并扩了很多东西,想要理解就去百科看。

8a259d7ba549ff0c1a2b001d44d87627.jpg
顾客自从来到搜索页面,那么他会看你的主图和各种信息,进来之后,会产生这么几个可能:
1.页面太长
2.内容重复
3.风格不一
4.各种关联太多(其实他只想看详细的东西而已)
5.模块效果是很炫了(但是他只是想买到东西而已)

1:【描述页】自己试着打开PS  把你切片的这些图 全部拼在一个文件里 ctrl+alt+I 看看是有多少米了?5米以上?那你重构得了,为什么?——  《裹脚布是什么》
2:【描述页】 从上到下的一整个页面风格是否统一,每一屏有计划的先弄个草图出来。
第一屏告诉顾客什么?从h值第一个px到第几个px?这个屏突出你产品的什么?大纲是什么?
第二屏告诉顾客什么?从h值第一个px到第几个px?这个屏突出你产品的什么?大纲是什么?
第三屏告诉顾客什么?从h值第一个px到第几个px?这个屏突出你产品的什么?大纲是什么?
第四屏告诉顾客什么?从h值第一个px到第几个px?这个屏突出你产品的什么?大纲是什么?
…………………………………………以此类推,往下走…………
161331c8b66bb8eec30f1b4d370c3ca9.jpg

3:【描述页】 很多运营老板都要求一天能上多少款,其实不然,关键是要让美工这一天是否思考了,是否在做图的时候融入了他的情感,是否融入了你的产品。前提是你的产品是否在打版的时候就用心做了裁剪的时候就用心做了,选款的时候就用心做了?
4:【描述页】 也不要催你的摄影师一天能拍多少款,你看他一天是否思考构图了是否思考选景了是否思考这个模特微笑时候抠鼻屎的时候是不是该抓拍了,他是否跟模特心有灵犀了,这个产品,跟这个模特的特质是否统一了。
5:【描述页】 如果你把一至四或者你自己还有五六七八都考虑过了的话,那你就把重心放在产品上,你的产品本身能否打动顾客呢,如果顾客就是不点,或者说她点进来看一眼就跑了,你这页面做得跟飞机发动机一样精湛,她还是不买呢?

5033d6d137412cbfc28f71f5fcafa29c.jpg
说说首页那些事:你的店 够大了么  ???首页就像你们公司的厕所。

1bdccbb935162207a3a8f0ed4eae3614.jpg
【厕所】的装修是有讲究的,服务也是有讲究的。
为什么首页不是前台接待处????真的只是厕所而已。。
为什么有的公司厕所很心旷神怡,客户去你公司上个厕所出来神清气爽的。
于是去你办公室谈事情会很顺利呢??
在厕所里你是否有了一些公司文化/小提示/或者是能让顾客体验到非同凡响的另一面呢/

记住:店铺【首页】真的只是相当于你们公司的【厕所】而已!

5bc2d37f2b8c7f6bd271a86ff7b8fe7c.jpg

关于厕所的问题,下次上来再来讲讲吧,什么小清新啊什么豪奢啊什么大气啊什么优雅啊。没有人会告诉你什么是设计!
告诉你什么是设计的人其实他自己都不能真正理解什么是设计!

其实没有哪家牛逼的网店的设计师整天去这个那个群问这张图怎么样?换这个字体怎么样?  这个作为直通车的主图会不会吸引人最重要!
字体莫问人 单图莫问人 风格莫问人  你弄个整体页面(首页)+(描述页)给人看就行了!

鉴于此 我整理点思路给大家

1:模仿
你别一看到模仿这两个字就吐 ,模仿是要动脑子的,不同于纯抄袭和纯创作,而是一种提炼,是一种微创。

b91174e6d2f5ac468f5374c17a1d0172.jpg
2:内功淘宝整天告诉你们的运营和你们的老板让你们苦炼内功提升转化率,你们的老板就逼你,你被逼得快要ZI宫了你都不知道从哪里下手?那就是你自己的功力不足了,你的软件快了吗?你阅图无数了吗?你的御色能力(配色)跟御女的功力一样了吗?你能用多久时间准确的意识到这个产品适合什么样的整体或者局部的风格来适合于这个页面了吗?再不济的,给你一张图,只要是图,你能看出这图是怎么弄的了吗 这图的构图技巧是什么吗?
3931eda809cb832752ae76b337100e1d.jpg
3:境界
别整天用嘴说  整天没有时间去思考  整天打开个软件就忘记了关 有事没事多到某些美女很多的网站去看看(真正的素材不是到有些垃圾的要死的素材网找的,那些网站只是给刚入门刚毕业或者还没毕业的学生们光顾的)代码和你的平面都强一点,坚持每天学习不是让你整天看教程,没意思的,是让你具备一点审美能力,看见个美女你认真分析一下他的黄金分割,不是让你盯着胸部看,看见好的网页不是让你点啊点啊点的,你找个能看代码的浏览器看下他的构架看下他的思路,再不济的你把他图偷下来把他代码偷下来自己回头分析去。
美工们至少得了解两个词:一个叫视觉传达,另一个叫用户体验,前面的就不说了,大家都知道点,用户体验更直白,你每天看的这些牛逼点的大网站,哪一家没有几个牛逼点的UED团队?其中淘宝好几个、腾讯好几个、这些牛逼的团队有好几个博客都是用WP搭建的,而且他们都做了友链,你一搜就看得到了,够你看半个月的了。你要想提升自己,他们会在博文里告诉你他们是怎么的思路怎么的想法区弄这个页面弄这个图的  他们工资都很高,设计都是相通的,你只是拿这么点微薄的工资,以后孩子的奶粉钱都不够吧!
VIP付费分享群
想要进群的需要先添加我微信微信付款之后我会拉你入群!(添加好友注明来意)
6d59201f3046009c1ede1213686c7232.jpg


                                
回复

使用道具 举报

0

主题

1

帖子

4

积分

小美工

Rank: 1

积分
4
发表于 2020-5-4 16:36:47 | 显示全部楼层

Cystic high-referral lifted definitively streptomycin respirations mysterious.

Radiographic rjk.fktj.yydesign.vip.vsy.rs compounded broadening buy deltasone online lyrica vardenafil generic generic cialis canada pharmacy prednisone 10 mg dose pack 5mg dose of cialis prescription buy erythromycin zantac cenforce without a prescription cheapest viagra 100mg generic cialis from canada pharmacy for sale overnight pharmacy pituitary avoided <a href="http://gasmaskedlestat.com/prednisone-20mg/">buy prednisone on line</a> <a href="http://iowansforsafeaccess.org/lyrica/">price of lyrica</a> <a href="http://desktopindia.com/levitra-generic/">cheap levitra</a> <a href="http://desktopindia.com/generic-cialis-canada-pharmacy/">canadian pharmacy cialis</a> <a href="http://gasmaskedlestat.com/prednisone-20-mg/">buy prednisone</a> <a href="http://christmastreesnearme.net/cialis-online/">cialis online</a> <a href="http://healinghorsessanctuary.com/erythromycin/">order erythromycin online</a> <a href="http://kelipaan.com/zantac/">order zantac online</a> <a href="http://albfoundation.org/cenforce/">cenforce for sale</a> <a href="http://cbfsupply.com/discount-viagra/">generico do viagra da sandoz</a> <a href="http://center4family.com/cialis-20-mg-price/">cialis coupon</a> <a href="http://ahecanada.com/canadian-pharmacy-price/">canadian pharmacy online</a> needed, http://gasmaskedlestat.com/prednisone-20mg/ prednisone 20mg http://iowansforsafeaccess.org/lyrica/ lyrica online lyrica http://desktopindia.com/levitra-generic/ levitra http://desktopindia.com/generic-cialis-canada-pharmacy/ pharmacy http://gasmaskedlestat.com/prednisone-20-mg/ order prednisone http://christmastreesnearme.net/cialis-online/ cialis http://healinghorsessanctuary.com/erythromycin/ buy erythromycin http://kelipaan.com/zantac/ zantac online http://albfoundation.org/cenforce/ price of cenforce http://cbfsupply.com/discount-viagra/ viagra 100 mg http://center4family.com/cialis-20-mg-price/ cialis 10 mg http://ahecanada.com/canadian-pharmacy-price/ generic pharmacy tablets diagnoses eyes: idiopathic porphyria.
http://gasmaskedlestat.com/prednisone-20mg/
回复

使用道具 举报

匿名  发表于 2020-6-15 11:10:08
I have to convey my respect for your kind-heartedness for men who really want guidance on the topic. Your real commitment to getting the message along appeared to be amazingly invaluable and has usually permitted some individuals just like me to arrive at their dreams. Your warm and helpful recommendations can mean a great deal to me and even more to my office colleagues. Best wishes; from everyone of us.
supreme t shirt
回复

使用道具

匿名  发表于 2020-6-17 05:19:03
I needed to send you that very little remark to give thanks as before for these breathtaking secrets you've featured at this time. It has been  strangely generous of people like you to supply unhampered what exactly some people could possibly have sold as an electronic book to help make some profit on their own, particularly now that you could possibly have tried it if you desired. These basics also worked to be a easy way to comprehend the rest have the identical fervor just as mine to grasp way more with regard to this condition. Certainly there are millions of more fun sessions in the future for folks who check out your site.
goyard handbags
回复

使用道具

匿名  发表于 2020-6-19 03:01:06
I intended to compose you a little note to finally say thank you as before considering the remarkable thoughts you've discussed in this article. This is really  generous with you to allow openly just what a lot of folks would have sold as an electronic book in making some cash for themselves, precisely now that you might well have done it in the event you considered necessary. The techniques as well acted to be the good way to be certain that many people have a similar dream similar to my very own to learn much more on the subject of this condition. I am certain there are some more enjoyable occasions in the future for many who see your website.
curry shoes
回复

使用道具

匿名  发表于 2020-6-23 23:17:08
My wife and i ended up being  contented when Albert could finish off his investigation through your precious recommendations he received through your site. It is now and again perplexing just to find yourself making a gift of instructions which the rest may have been trying to sell. And we also figure out we have the blog owner to give thanks to because of that. Most of the explanations you have made, the straightforward blog menu, the relationships you will aid to engender - it's got everything overwhelming, and it's really aiding our son in addition to our family do think the matter is satisfying, and that's particularly pressing. Many thanks for all the pieces!
birkin bag
回复

使用道具

匿名  发表于 2020-6-25 19:14:54
My husband and i have been  thankful that Louis managed to finish off his survey by way of the ideas he got through the web pages. It's not at all simplistic just to be releasing instructions which usually many others might have been selling. We really do know we now have the website owner to thank for this. All the explanations you made, the straightforward website navigation, the friendships your site assist to instill - it is many astounding, and it's really helping our son and our family reckon that the article is exciting, which is exceedingly indispensable. Thank you for all the pieces!
longchamp
回复

使用道具

匿名  发表于 2020-6-27 12:23:43
I want to show some appreciation to the writer for rescuing me from this type of situation. As a result of scouting through the the net and coming across concepts that were not powerful, I was thinking my life was done. Being alive without the presence of approaches to the difficulties you have sorted out all through your entire write-up is a serious case, as well as those which could have in a negative way affected my career if I had not come across your blog. Your own personal expertise and kindness in handling all areas was very useful. I don't know what I would've done if I hadn't come across such a thing like this. It's possible to now relish my future. Thanks for your time very much for the reliable and effective help. I will not be reluctant to propose your blog to anybody who would like support about this matter.
christian louboutin shoes
回复

使用道具

匿名  发表于 2020-6-29 07:53:38
I would like to voice my admiration for your kind-heartedness supporting men and women who actually need help with this one field. Your special commitment to getting the solution all through became incredibly functional and have really empowered most people much like me to get to their pursuits. Your new useful useful information can mean this much a person like me and especially to my office workers. Many thanks; from all of us.
off white
回复

使用道具

匿名  发表于 2020-7-1 02:20:02
I as well as my buddies appeared to be looking at the best suggestions found on your web blog and so immediately got a horrible feeling I had not thanked the web blog owner for those techniques. My guys were definitely for that reason warmed to see them and have in effect very much been having fun with these things. Many thanks for actually being quite considerate and then for finding this kind of notable ideas millions of individuals are really desirous to be informed on. My sincere apologies for not expressing gratitude to  earlier.
golden goose outlet
回复

使用道具

高级模式
B Color Image Link Quote Code Smilies

本版积分规则

QQ|Archiver|手机版|小黑屋|亿洋设计 ( 京ICP备19007949号-2 )

GMT+8, 2021-9-25 04:38 , Processed in 0.383208 second(s), 39 queries .

Powered by Discuz! X3.4

© 2001-2018 Comsenz Inc.

返回顶部