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电商中国风主图应该怎么做?看这一篇就够了![复制链接]
发表于 2021-4-3 08:20:55 | 显示全部楼层 |阅读模式
                                                                                                   


hello,大家好
我是亿洋

最近收到一个同学的提问:

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产品是一款辣椒酱,我们看下这位同学做的效果展示:

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我们先简单分析一下这张主图的问题:颜色上促销感还是可以,标准的促销红。但是画面整体单一,风格不够突出,跟产品的关联性太低,信息层级划算不明显,没有主次之分等等。

那我们应该怎么去调整呢?先做一下分析再去处理,我们在做一款主图的时候,要从三大方向入手去做,产品,文案,背景。这三点是一个画面的组成元素。

OK,我们了解了三大方向之后,分别去做一下分析:产品:产品的展现形式,摆放角度等文案:排版形式,重点信息突出,层级的划分等背景:颜色,纹理,质感等

一个完整的主图画面,需要突出你的产品风格和卖点,同时进行一个有效的信息传达。这个产品本身可以提取一些元素,当然也可以从店铺、详情页提取一些。其中包括装饰边框、字体样式、颜色搭配、质感纹理等


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在我们不知道如何下手去做的情况下,先去找参考,可以去淘宝京东去搜类似的产品形式,看看其他家是如何制作的。其次去素材网站搜一下类似的产品主图样式,给你的思路加一把火。

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通过找参考,我们可以发现中国风主图都具备了一些共性:字体选择纤细有质感,偏宋体多一些;颜色搭配低明度红绿;中国风边框元素等。当然像花西子这样的主图效果需要用到C4D,我这里就不过多介绍,还是以大众为主,如果大家对于

通过前期的分析和参考,我们可以提炼出这类型主图的一些关键词,通过这些关键词我们可以去找能为我们所用的素材和形式。

通过关键词我找了一些相关的背景和装饰素材:
a3c1e18f7e5e1001464f60726155df9c.png

OK,思路有了,参考和素材也都准备好了,那我们开始来制作:

一、背景和装饰

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656c820a871bf63bdbc7f8378a5e4b9a.png


二、文字

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三、产品

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最终完成定稿!
我们对比一下前后的差距:


15138d8d14d319483a1f3742318bb8cc.png
修改之后无论是从文字还是装饰元素都跟产品的风格比较搭配,关联性更加的和谐,让产品和画面融为一体,更好的给消费者传达自己产品的卖点和品牌形象,相比前者画面和产品毫无关联的囧境,后者更加符合基本的主图风格。当然这只是一种表达方式,并非绝对,仅用来给大家提供一个设计思路。

当然这里我更多的分享的是一个主图设计思路,对照自己的产品风格和卖点进行相关的搭配才是最重要的,至于里面的一些细节处理我就不做过多讲解了,如果大家都对于实操部分有兴趣的话,可以在下方留言,反应多的话我可以把实操的视频教程发到B站,大家跟着上手操作一下。

总结:1.根据产品、文案、背景三大要素搭建你的主图结构;2.找同类型的参考和提取关键词找到对应素材;3.通过图层样式调整和搭建整体画面;

对于中国风的主图制作思路大概如此,如果是其他的类目,设计思路也是一样的,只不过需要具体问题具体分析,达到一个最优解。后续大家还想看哪个类目的主图制作思路和制作过程,可以在下方留言,下期没准就是你要的。

如果这篇设计文章对你有所帮助,麻烦点赞+在看,转发给更多有需要的人。后续的直播答疑和案例更新都在B站上(B站搜索:亿洋设计)有兴趣的同学可以关注后续更新,想要学习电商设计系统课程的同学也可以参与报名哦,我是亿洋,我们下期见!


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