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自从学会了这个详情页特效技能,老板又给我涨薪了![复制链接]
发表于 2021-4-21 08:12:27 | 显示全部楼层 |阅读模式
                                                                                                   


hello,大家好
我是亿洋


最近有很多同学跟我建议想看一些电商详情页当中的特效教程,对于这方面感兴趣的同学还是比较多的,尤其是工作在电器类目的接触的更加频繁一些。
有个同学目前在一家电器类电商公司,对方点名要求要会制作特效类展示图,如果可以做到,底薪在基础上直接涨1000+……





我都不知道会特效展示还能加薪呢~



但是这个知识点在详情页当中也是很重要的,他可以起到一定的视觉营销效果,对于详情页的转化率有一定的帮助。我们可以先看一些在电商当中详情页特效的展示形式,莱斯够~




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上面就是详情页当中我们会用到一些特效展示,目的也是为了突出产品的卖点特性,通过视觉上强烈表达,给消费者直接了解产品卖点的一种方式,其实这种形式更多的会在电器类目比较常见,因为深色调背景当中增加光效是很容易做出效果的,视觉上也会比较突出,吸人眼球。

当然其他类目也会有特效的展示,比如食品类,化妆品类等等,只要能够通过视觉特效展示清楚卖点的都可以使用。

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下面给大家带来一个简单的详情页特效展示教程,这次选用的是电器类目的破壁机产品,这款产品有一个360度加热的功效,所以结合产品的这个卖点特性,我们对于这款详情页的其中一屏进行特效展示,目的特出产品的加热功能。

我们先看下原图单产品的效果,我们需要在这个基础上添加光效。


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第一步开始添加背景光效,用画笔画出背景的加热效果,同时增加一些碎光和火焰的效果。

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同时给产品身上增加反射的光

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接下来添加产品的环绕光,这个位置要注意环绕光的透视,上宽下窄,这样会看着更舒服一些也更加真实。

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为了体现360度的加热,我们增加上箭头光效来更好的体现一下,这里直接拿来一个素材进行调整即可,同时增加上烟雾素材就完工喽!



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我们看下最终效果:


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当别人还在做着套模板的工作,你已经开始特效展示,那个老板不想要这样的设计人才呢?升职加薪只是早晚的事情了!

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看到这里是不是很多基础薄弱的同学比较懵圈?福利来了!我把制作的过程录制成了课程分享出来了,大家可以去B站进行观看学习,大家跟着视频一步步操作练习就可以了。

如果大家对于详情页特效这类课程比较感兴趣,后期根据大家的喜爱度会考虑更新更多的特效教程发到B站。


→点击底部阅读原文观看详情页破壁机加热特效教程B站地址:https://www.bilibili.com/video/BV1w54y187zE/(三连过100更新下一个特效案例)



如果这篇设计文章对你有所帮助,麻烦点赞+在看,转发给更多有需要的人。后续的直播答疑和案例更新都在B站上(B站搜索:亿洋设计)有兴趣的同学可以关注后续更新,想要学习电商设计系统课程的同学也可以参与报名哦,我是亿洋,我们下期见!


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